Ideation, Prototyping and Start-Up Acceleration [EP1100]

In collaboration with SP SPiNOFF – Entrepreneurship Centre, I took this elective to learn and got a chance to start up a small business.

Together with a team of students from different disciplines, we helped a local entrepreneur manage and market her home-based bakery business. This project displays my commitment to boosting the performance of the business, which in turn improves the income of others. I leveraged my skills and knowledge to design marketing materials and communicate with customers to increase the business’s revenue. When designing the marketing materials I ideated on different strategies to boost sales and solve challenges. My passion for business is displayed through my perseverance in experimenting with alternative marketing platforms to discover what works in attracting the target market. Integrity can be seen through my determination to deliver my best in addressing customers’ requirements and providing a satisfactory service. I treat the team and customers as I validated their concerns and respected our differences.